How EBAY works

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dodgyvinyl
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How EBAY works

Post by dodgyvinyl » Fri Feb 26, 2010 1:44 am

Ebay has changed a lot over the last few years.

Sellers who want the best prices have to adapt.

2 years ago, the default search changed to show "best match".

This is a very complicated algorithm of:

1. Price
2. Postage Cost
3. Is Free Postage Offered?
4. Postage method specified
5. Top seller boost/reduced seller status
6. Click through ratio
7. Click through to buy ratio
8. How new is the listing (buy it now)
9. Actual number of buyers.
10. How long to the end of the listing (auction)
11. Positive/negative influence of keywords
12. Recent sales from listing.
13. DSR's (your detailed seller ratings).

Oldies like me don't tend to use best match but the vast majority do.

As a sideline, I now provide training for local business and individuals who want to sell on ebay and market websites. It has been very popular.

The system can be manipulated. For example... I stock around 200 products...for anything I have more than 20 of, I list a limited amount at break even price and then relist higher....then even if i am not the cheapest or highest rated on the others, I get enough boost in the listings to keep them selling.

As a second example, you can manipulate the click through and buy ratio by driving traffic to your ebay sales from google, your website etc.

Please feel free to pm me with questions, I gaurantee a reply but it may take a while.

Carl.

------------
Now playing: Cinderella - Somebody Save Me
via FoxyTunes

Admin edit : Made sticky
Volvo V70 / S70 / 850 / C70 - several breaking - eBay user ID "Volbits".
Volvo V70 T5 TD - My daily driver

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dodgyvinyl
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Joined: Sun Aug 31, 2008 10:57 pm
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Post by dodgyvinyl » Fri Feb 26, 2010 1:48 am

I forgot to add something really useful.

Best match was invented by Raghav Gupta.

He still has a live best match test site at:

http://labs.ebay.com/raghavgupta/demoto/to

It's fun and interesting.

----------------
Now playing: Waterboys - The Whole Of The Moon
via FoxyTunes[/url]
Volvo V70 / S70 / 850 / C70 - several breaking - eBay user ID "Volbits".
Volvo V70 T5 TD - My daily driver

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